BOUNCE Inc. is responsible for the creation of a new action-adventure entertainment category.
Founded in 2011, it offers indoor playgrounds and trampoline centers with the goal to inspire people to move, connect, and develop as part of the BOUNCE Tribe.
Attracting a wide range of audiences from preschoolers to elite athletes, BOUNCE takes pride in creating a space for joy, fun, and self-powered adrenaline. This alone has allowed it to win the hearts of millions of clientele in Australia.
However, BOUNCE’s popularity soon made its way across borders. From a single venue in Melbourne, it has expanded globally to Sweden, Portugal, the UAE, and 11 other countries.
The brand recently launched miniBOUNCE, an adventure-play center specially designed for preschoolers. In addition to being a place where the little ones can have fun, it promotes physical activity for life.
With millions of clients, BOUNCE set out to ease and improve their customer experience. Therefore, it decided that a mobile app was the way to go.
Through the app, BOUNCE aimed to facilitate customers booking time at any of BOUNCE’s 30+ locations worldwide.
It also wanted to provide a winning customer experience as well as leverage features such as loyalty points.
DPL designed and developed a mobile app that leveraged gamification to deliver the best user experience.
Through this app, parents can earn points for each transaction, track bookings and see upcoming sessions they can enroll their kids in. Some of the features it includes are:
The app is currently deployed in Australia with over 10,000 downloads for Android devices alone.
BOUNCE has shared plans to deploy it across the other countries it operates in. That way, it can continue delivering stellar user experiences to clients globally.