Innovative Solutions to Drive the Growth of One of California's 15 Best Technology Innovators

Autobytel (Acquired by AutoWeb)

Autobytel wanted to establish itself in a highly competitive market with unique products and services. That’s where DPL came in the picture.

The Client

Founded as Auto-by-Tel LLC in 1995 and renamed to Autobytel Inc. n 2001, AutoWeb is a California-based automotive media and marketing services company.

It partners with automotive dealers and manufacturers, offering them marketing opportunities. Through Autobytel.com and other sites such as UsedCars.com and AutoWeb.com, the company also delivers comprehensive automotive research and purchasing experience.

AutoWeb has cemented its name in its industry. In 1997, it was the first internet company to have its ad played during the Super Bowl. It was also chosen as one of the 15 best technology innovators at the 2007 California Innovation Awards.

As of August 2022, AutoWeb is part of One Planet Group, an equity firm that owns online tech and media businesses.


The Problem

AutoWeb has always prioritized innovation since launching its operations mid-1990s. However, it felt that its then-current renowned consulting and services provider was not able to help it address its current challenges.

Therefore, the company was in the market for a new technology partner. Specifically, an agile, cost-effective IT services provider.

With their partner’s expertise, AutoWeb wished to create web platforms and powerful reporting tools that allow it to expand its business and keep its edge in the market.


The Solution

Tapping into our experience in the automotive sector and search engine marketing (SEM) expertise, we assembled over 10 teams of 75 skilled personnel. In addition to developers and QA engineers, architects, backlog managers, UI/UX professionals, and business intelligence (BI) experts were on board.

With over 15,000 hours of work per month dedicated to this project, we were able to integrate SEM technology into their infrastructure. Improvements to the UI/UX and integration of BI solutions further supported AutoWeb to achieve its business goals.

DPL used a mix of technologies, including but not limited to ASP.NET, MVC, SQL, Javascript, HTML, and Perl. With these, we delivered the following to support our client’s goals from this project –

  • Multiple environments for development, testing, and staging new features
  • A highly customized Content Management System (CMS) to enable marketers to create rich, dynamic websites with a few clicks
  • Hardware load balancers for routing the traffic of millions of PPC users every month
  • A powerful reporting tool that ensures executives gain better visibility into revenue vs profit, and oversee the cost of ad campaigns

The Impact

As AutoWeb’s largest outsourcing partner for six years, DPL was able to support the company’s position as a leader in online automotive leads.

Between 2011 to 2016, we were able to achieve the following –

User Clicks Per Month1 million per month+3.6 million per month
Revenue$1.1 million$5 million

In addition to handling a monthly ad spend of $4.5+ million, DPL’s teams further improved the website response of Autobytel.com to load in 2.8 seconds.

“We worked with DPL during the past six years, and during that time they were one of our top technology vendors.

Working with DPL allowed us to grow and retain our position as the industry leader in an increasingly competitive on-line automotive leads market. DPL consistently delivered, innovated and stayed on the cutting edge of technology. They helped us use the latest internet technologies, adapted with our fast and growing needs and provided their expertise for delivering great software throughout the years. They never faltered in their response time and availability for us.

The ability to communicate effectively, deliver on commitments, and work toward shared goals… that’s what makes for a great relationship, and we were happy to have worked with DPL.”

Talha Saleem

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Talha Saleem, Business Growth Manager

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