A public limited company and a leading patent holder in online marketing and lead generation, Autobytel is one of the foremost American corporations in online automotive commerce.
Previously a client for a renowned consulting and services company, Autobytel needed an agile, cost effective IT services partner for their expanding business and to keep their edge in the market.
DPL provided Autobytel with complete end to end services becoming their largest outsourcing partner with over 75 dedicated engineers. Using our experience in the automotive and SEM lead generation sector we integrated our SEM technology into their infrastructure. This along with our UI/UX expertise and BI solutions we helped them achieve ever greater business goals.
More than 75 engineers across 10 teams comprising of developers, QA Engineers, architects and backlog managers generated more than 15,000 hours of productive work a month. Each individual team was designed around the SCRUM framework, working independently and reporting directly to the client.
DPL enabled its engineers with a highly process oriented environment, thus ensuring delivery to production went through thorough checks and balances.
Agile practices and automation allowed each team to push their changes to production multiple times a week.
Here's how we delivered exceptional value to Autobytel with our IT services:
- Created multiple environments for development, testing and staging new features.
- Built a highly customized Content Management System to enable marketers to create dynamic and rich websites with a few clicks.
- Used hardware load balancers for routing the traffic of millions of PPC users every month.
- Built a powerful reporting tool from the ground up. This ensured executives had the visibility and transparency needed to review revenue vs profit and oversee the cost of ad campaigns.