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Digital Transformation Consultancy to Revolutionize a World Leading Energy Company

TOTAL PARCO

Total PARCO aspired to succeed in its digital transformation initiatives. Therefore, it chose DPL – the thought leader on people-centric Agile culture to replicate its success within the oil marketing company’s corporate environment.

  • MVP Development
  • Custom App Development
  • Custom App Development

The Client

Total PARCO

Founded in 2002, Total PARCO is a joint venture between Pak-Arab Refinery and Total S.A. Since its formation, the organization has only moved upward, especially after acquiring Chevron. Currently, Total PARCO is the second largest oil marketing company within Pakistan, with a network of 800+ stations. It’s also known for its lubricants operations since 1999. Of its Automotive and Industrial lubricants, QUARTZ, RUBIA, and HI-PERF are the leading brands.

The Problem

Total PARCO

Total PARCO wanted to further enhance its stakeholder experience through digital transformation. The company had already began forming strategies to achieve this, but its proposed initiatives had several shortcomings. For instance, they did not address cultural and behavioral challenges.

Another aspect the OMC wishes to explore was business areas with high ROI opportunities. Of seven potential business areas, three were to be prioritized their customer journeys for transformation.

By January 2020, both parties began planning the next steps to ensure an effective customer journey selection process.

The initial meetings helped determine business areas with potential higher returns or operational efficiency. Based on that, customer journeys within the selected areas were identified, and three were selected based on return potential and technical possibilities.

Total PARCO

After determining technology feasibility, DPL began conducting design workshops to explore solutions for the journey transformation. These would later help develop a minimum viable product (MVP) and deploy it in select locations.

Total PARCO

The Impact

Total PARCO has been rolling out new initiatives to help its clients and ensure their satisfaction. It is constantly making headlines by launching innovative services with unique concepts for improved customer experience.

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NLC

NLC

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European Union

European Union

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Talha Saleem

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Talha Saleem, Business Growth Manager

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